Indian PM Modi launches Mission LiFE to fight climate change
NEW DELHI, Oct. 20 (Xinhua) -- Indian Prime Minister Narendra Modi on Thursday launched Mission LiFE (Lifestyle For Environment) in the presence of visiting U.N. Secretary-General Antonio Guterres, in the country's western state of Gujarat.
Mission LiFE follows a three-pronged strategy. First is encouraging individuals to practice simple yet effective environment-friendly actions in their daily lives. Second is enabling industries and markets to respond swiftly to the changing demand. Third is influencing governments to support sustainable consumption.