India: NDTV signs over Rs 300-cr deal with Taboola
New Delhi, Dec 21 (PTI) Media firm NDTV group's digital arm NDTV Convergence Friday said it has signed a five-year deal worth over Rs 300 crore with content recommendations engine Taboola.
"The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than Rs 300 crore for NDTV Convergence, making it one of the largest deals, not just for digital content, but for the media space in its entirety," NDTV said in a BSE filing.
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