Alibaba Singles' Day sales hit 31 bln USD
SHANGHAI, Nov. 12 (Xinhua) -- China's e-commerce giant Alibaba Monday said the Singles' Day sales on its online shopping platforms reached a record 213.5 billion yuan (30.7 billion U.S. dollars).
The total sales on its platforms including Tmall and Taobao on Sunday represented an annual increase of about 27 percent from 168.2 billion yuan a year ago, Alibaba said.
Alibaba launched the annual online shopping promotion on Nov. 11, 2009, a day celebrated by many Chinese young people as Singles' Day.
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