Saudi Arabia emerging as largest cinema market in West Asia
Saudi Arabia is emerging as the largest and most profitable cinema market in Western Asia over four years after the Kingdom's ban on cinemas was lifted, with its market volume in revenues projected to amount to $100 million by 2024.
After being awarded this week with the Emerging Market Spotlight award at CinemaCon 2022 in Las Vegas, Saudi Arabia is increasingly being recognised as a major destination for cinema production and box office sales.